The goal was to lure business travelers away from retailers and online sellers, says company CEO Gregg Paradies. The receipt is attached to a bookmark with a list of airports by state on one side and an ad on the other. The promotion: Buy a new book and get 50% back if you return it without tears or other noticeable damage within six months at any location, with the receipt. In 2003, the company started testing a program called Read and Return. Paradies Lagardère operates 400 stores that sell books in North American airports, often several stores under different names in some cities. The granddaddy of airport book deals turns 20 this year. Just looking to pass the time while waiting for your flight? A new kiosk at tiny Phoenix-Mesa Gateway Airport, a big base for budget airline Allegiant, spits out short stories to pass the time before your flight. Travelers trying to save a few bucks or more on books for their flights can count on a couple of old standbys and a growing list of new options. ![]() (That copy of “Lessons in Chemistry" that you want to read before the TV adaptation comes out still set me back $29 at a PHX bookstore.) That isn’t to say you’ll find deals on every book at every airport store ahead of your next flight. Scoring a deal at an airport, those hotbeds of high prices and impulse purchases, is about as rare as snagging a quiet spot in an airport lounge during rush hour.īooks can be a surprising exception, with discounted and even free options.
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